To keep secrecy of the movement intact and to press the Wali for change and reforms unique technique was adopted. Underground propaganda was launched. Pamphlets were printed in Peshawar from time to time with the co-operation of Ajmal Khattak and Afzal Bangash and were distributed throughout the State so that they be pasted up and laid in all the public places, government offices and buildings in a specified manner on the appointed date and time. These were laid in Tehsils as well and even inside the Wali's Bungalow.
Other developments took place side by side. Members of Jamat-i-Islami were persecuted and exiled from the State due to their affiliations with the Jamat on the plea that they were anti-Pakistan. Some of the Jamat members were arrested for their participation in the Jamat programme of raising funds for the flood relief in Punjab. So the Jamat also initiated a propaganda campaign against the Wali.61 Furthermore, the Wali due to personal grudge arrested Abdur Rauf, a resident of Buner who had his business in Lahore. He was progressive and political and had his relations with politicians and journalists. The arrest was resented. Mahmud Ali Qasuri asked Political Agent Malakand that the Wali should not hurt him. The Wali released Abdur Rauf under pressure. However, the act produced far-reaching effects against the Wali due to Abdur Rauf relations in Pakistan.
Encouragement of a Christian Mission School in Swat by the Wali, who purchased the land and "... financed the construction of buildings according to their specifications but paid for by the State" was resented by Sirajuddin Khan. He wrote a letter to "Daily Kohistan" against the Missionary School in Swat. The letter was published in the Lahore edition of the daily on October 05 and in the Rawalpindi edition on October 07, 1962. Sirajuddin Khan was called to the Wali office. He was mercilessly beaten and imprisoned for three years. The news was resented. Nasim Hijazi, editor of the daily, asked his second in command to publish all that was in favour of Sirajuddin Khan and against the Wali. Abdur Rauf filed a writ petition in the Lahore High Court, on behalf of Sirajuddin Khan, and issued statements to the newspapers. An editorial was written in "Daily Kohistan" and Khwaja Safdar and M. Hamza tabled an adjournment motion in the Provincial Assembly of West Pakistan against the imprisonment of Sirajuddin Khan, which was released after 40 days under pressure. However the tempo of resentment increased against the Wali, his powers and high handedness in the political circles and the Press.
"Daily Nawa-i-Waqt", already serving Jamat-i-Islami's cause, was hired by the silk mill owners in Punjab due to the development of silk industry in Swat. So the daily played a leading role in the propaganda campaign against the Wali. Some private acts and activities of the Wali, e.g. drinking and marriage with a dancing girl and other developments were not liked by a section of the population. Contradictory decisions by the Wali, his open insulting attitude even to his officials, nepotism, bribery of Tehsildars, Hakims67 and Mashirs, plunder of forests by few favourites of the Wali and State officials, and no rules, criteria or competitive examinations for recruitment, were resented by the people and common educated class, and were cashed by "Malki Rurwali" against the Wali.
The situation took a grave turn when students of Jahanzeb College started agitation. They were beaten. Some of them were arrested and tortured while some were rusticated from the college. Some of them succeeded to reach outside Swat. They conducted press conferences. Students of the down country agitated and issued press statements to express their solidarity with the Swati students. Afzal Khan, Student Leader, later approached to Noor Khan, Deputy Chief Martial Law Administrator and in charge of the affairs of the students and the labourers, and apprised him of his grievances. He assured him of his help and told that they are going to do something.
Some of the Wali's close friends and boon companions became aggrieved due to their own causes. Taking advantage of the changes in the Pakistani politics, with the abdication of Ayub Khan, they thought that this was the right opportunity to press the Wali for certain reforms. A proposed draft constitution, written by Kamran Khan and Muhammad Afzal Khan, wherein some reforms and modification in the mode of ruling were suggested was presented to the Wali through Miangul Aurangzeb, the heir apparent. However, the Wali rejected it. At one instance his remarks were "I am the ruler, I am to rule Swat, not the rules to rule".
On the other hand some of those who were at the helm of affairs in Pakistan were also not happy with the Swat State due to their own causes, e.g. Qayyum Khan, Chief Minister NWFP and Shahabuddin, Governor of NWFP, who got signed the Supplementary Instrument of Accession (SIA) by the Wali. The Wali himself states about SIA that: "I became a sort of caretaker administrator. Though they did not interfere in my internal affairs, everybody knew that I could be removed and the State could be merged. Politicians might also start their agitation here...”.
However the role of General Pirzada proved fatal and decisive for the Wali and the State. It is generally said and believed that Miangul Aurangzeb (the present Governor of Baluchistan), son in law of Ayub Khan and heir apparent of the Wali had insulted Pirzada during his service in the army. Pirzada, when he became the Chief of Staff to General Yahya Khan, asked Mahmud ul Hasan Butt, a non-Swati but residing in Swat, to form an Association and start propaganda in order to prepare ground for action. He further asked the printed media not to publish any statement in favour of the Wali.
On the other hand the Wali ordered to search the houses of Amanullah Khan, Mahmud ul Hassan Butt and Aslam Effendi, once his boon companion and friends respectively. This aggravated the situation. Kamran Khan, Amanullah, Butt, Sarangzeb Khan and few others, formerly close friends but now aggrieved, proceeded to Rawalpindi to launch a movement, named "Swat Liberation Movement" (SLM). It was basically confined to the papers and had less roots among the masses, and carried on an intensive and extensive propaganda against the Wali. According to Prof. Zamir Zaidi "... the object of the movement was not to merge the Swat State with Pakistan (emphasis added) but to press the Wali, hoping that he would agree to the basic grievances of the Swatis and call them to a round table for a dialogue." And that the "leaders were all this time hoping that the Wali would soften and call them for a dialogue; never for a moment did they think of merging the State with Pakistan (emphasis added). But unfortunately as the movement gained strength, the Wali's attitude was becoming more and more stubborn".